1. Research the best keywords for the product and do the Search Engine Optimisation to get organic leads from the 1st page of Google, Yahoo, Bing.
2. Set up a Google Adwords PPC campaign based on the SEO keyword research.

500 Credits

If you wish your PPC advertising to be effective you got to make it super targeted so you don’t waste your money on non-buyers clicks. Bear in mind that Google Adwords keyword tool suggests the most competitive and expensive keywords for your campaign. A proper keyword research can make a huge difference in reducing the cost of your campaign.