Digital Marketing and the New Google AdWords SEM System: Includes Google Merchant Center and Shopping Ads (Social Media Strategy – The Workshop Series Book 4)
This training book has been constructed to introduce you to the Google AdWords advertising system including the Google Merchant Center which allows you to create standout shopping ads. Within the book, I will show you how to get setup and start using Google AdWords, how to use it as it is designed to be used, and some advanced techniques and strategies that will help you get the greatest bang for your buck when you use it. These are professional usage techniques that many advertisers who use this system never learn – or even know that these features exist and they can save you a lot of advertising money and can get you greater profitable returns on each dollar you spend within this system.
The book begins with an introduction to what Google AdWords is followed by chapters on why it is also important to do a little SEO work on your website or at least the landing pages you will be sending people to through your ads – this includes some tips on how to make these pages look good to Google. Why? Well-constructed landing pages that you target and that Google sees will have an impact on how well your ads get positioned in Google search results and how much you have to pay per click to get people to your site as Google analyzes it beforehand to give it a "Quality Score" rating.